Yandex.Market: 'The price of the goods is more important than service'

Employees ' Yandex ' a new study conducted audience ' Yandex. Market '- turns out the Russians prefer to shop with a higher rating, but are willing to spit on caution due to the lowest prices on products.

The study took into account the online store ratings assigned to the users ' Yandex. Market ', and number of clicks on commodity trading platform offers participants.

As it turned out, shopping sites with a higher ranking people go up to 30% more. But leaders in the CTR are not audited vendors, and supporters of dumping - the popularity of their proposals exceeds the number of transitions in those online stores that better quality of service.

The secret is simple - at least the cost of customer service allows you to set lower prices for goods. Moreover, the lower prices - the higher the click through proposals. But the shops without a rating, and high prices, buyers are not interested in almost.

Service rating of stores and user feedback has been launched on the ' Yandex. Market 'in past year. Buyers have already put 33 thousand. assessments and write 2.2 thousand. comments.